Position: Email Marketing Specialist
Employer: Ecommerce Company
Location: Santa Ana, CA
Department: Marketing
Reports To: Director of Marketing
Classification: Exempt (Salary)
Shift: Standard Business Hours (Mon Fri)
Compensation: $70,000-80,000
The Retention Marketing Specialist will be responsible for developing and executing retention marketing strategies across email, SMS, push, and CRM channels to drive customer engagement, maximize Lifetime Value (LTV), and increase revenue growth. This role requires a hands-on marketer with strong analytical skills, an experimental mindset, and a proven ability to manage end-to-end lifecycle campaigns.
2. Essential Duties & ResponsibilitiesStrategy & Execution:
Develop and lead retention marketing initiatives across email, SMS, subscription, and CRM programs.
Create automated workflows to support customer onboarding, retention, reactivation, and churn reduction.
Manage customer loyalty and referral programs.
Campaign Management:
Collaborate cross-functionally with creative, design, data, and development teams to deliver cohesive lifecycle campaigns.
Oversee pre- and post-purchase communications, including conversion flows and abandoned cart/session recovery.
Maintain retention marketing calendars for product launches, promotions, and events.
Analysis & Optimization:
Track and report on campaign KPIs including conversion, LTV, revenue per send, and repeat purchase rates.
Perform A/B testing and experimentation to improve engagement and performance.
Continuously refine segmentation, targeting, and messaging for optimal ROI.
Required:
3 5 years of experience in email/SMS retention marketing, preferably in eCommerce or CPG.
Proven success managing large subscriber lists and lifecycle campaigns.
Strong analytical and data-driven decision-making skills.
Proficiency with Klaviyo, Shopify, and Recharge.
Knowledge of compliance standards (CAN-SPAM/anti-spam) and deliverability best practices.
Experience with conversion-focused creative (subject lines, messaging, design).
Preferred:
Experience working with digitally native, direct-response brands.
Background in customer loyalty and referral program management.
Familiarity with omnichannel retention marketing across retail and marketplaces.
Standard office or remote work environment.
Occasional collaboration across teams may require video conferencing and in-office meetings.
Ability to manage multiple projects, deadlines, and priorities in a fast-paced, data-driven organization.
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