Job Description

ABOUT THE PROJECT

The production the role is for is a bold, joyful new Broadway-bound production celebrating one of the world's most iconic storytellers. As we build momentum through development, workshops and eventual launch, we are seeking a highly skilled, proactive Social Media Channel Manager & Content Creator with Broadway or major theatrical marketing experience to help shape, grow and energize the show's digital presence.

This role is ideal for someone who truly understands the pace, culture and magic of Broadway - and who can translate that into strategic storytelling, on-the-ground content capture and highly compelling social media execution.

THE ROLE OVERVIEW

The Social Media Channel Manager & Content Creator will collaborate with the full Results Global marketing team to lead day-to-day social strategy, content development, posting, community engagement and analytics for all official social channels.

This role is a hybrid of strategic channel management, hands-on content capture and nimble creative execution. You will collaborate closely with the Results Global team, the show's producers, creative team, talent reps and PR partners.

KEY RESPONSIBILITIES

Social Strategy & Planning

• Develop and execute a platform-specific social strategy across TikTok, Instagram, Facebook, YouTube Shorts and emerging platforms.
• Plan and schedule content calendars reflecting key milestones, rehearsals, creative development, announcements and cast moments.
• Identify opportunities to capitalize on trends while remaining aligned with brand voice and creative direction.

Content Creation

• Capture in-person content at NYC-based rehearsals, creative sessions, cast events, behind-the-scenes moments, press opportunities and other activations.
• Create polished social-first content: short-form video, Reels/TikToks, storytelling sequences, graphics, captions and micro-edits.
• Maintain consistency in tone, visual identity, and voice aligned with a spirit of optimism, fun, professionalism and authenticity.

Channel Management

• Publish content daily (or as dictated by the content plan).
• Monitor community engagement, respond to fans and escalate high-value or sensitive comments appropriately.
• Maintain platform hygiene, brand safety and consistency.

Cross-Team Collaboration

• Work closely with producers, PR, creative directors, cast management and the Results Global team to ensure timely coordination.
• Interface with partners for major announcements, exclusives and media drops.
• Support the marketing team with creative ideas to amplify the musical's narrative and generate momentum.

Analytics & Reporting

• Track KPIs and fan growth across platforms.
• Provide weekly or bi-weekly performance insights and optimization recommendations.
• Use learnings to continually refine the content approach.

QUALIFICATIONS & EXPERIENCE

• 3–5+ years managing social media for Broadway productions, major theatrical organizations, notable arts institutions, or entertainment brands.
• Hands-on experience capturing real-time content in rehearsal rooms, backstage environments and live performance settings.
• Strong mobile editing skills (CapCut, Adobe Express, or similar).
• Proven ability to grow audiences and create high-performing short-form content.
• Deep familiarity with Broadway social trends, fan culture and digital behavior.
• Exceptional communication skills and the confidence to interact with cast, creatives and production teams.
• A proactive self-starter with strong follow-through - someone with a can-do attitude, who takes ownership and brings solutions.
• Ability to maintain discretion and uphold confidentiality around unreleased creative elements.

PERSONALITY & WORK STYLE FIT

We're looking for someone who:

• Has a strong work ethic and thrives in high-energy creative environments.
• Is relentlessly resourceful , adaptable and solution-driven.
• Brings positive, infectious energy and is genuinely fun to collaborate with.
• Communicates exceptionally well - clear, concise and calm under pressure.
• Embraces feedback, constant learning and iterative creative development.
• Loves responsibility and takes initiative without needing to be micromanaged.

TIMELINE & HOURS

• Contract timing dependent on production schedule, with peaks around rehearsal periods, workshops, announcement moments and previews.
• Flexible hours, but must be available for weekday and occasional weekend/on-call capture as Broadway milestones often occur outside standard hours.
• Must be NYC-based with the ability to attend in-person events.

COMPENSATION

• Competitive project-based or monthly retainer structure depending on scope and experience.
• Exact range to be determined based on candidate background and production needs.

HOW TO APPLY

Interested candidates should submit:

• Resume
• Portfolio or links to managed social accounts
• 3–5 examples of short-form video work
• Brief note on Broadway/entertainment marketing experience

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